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Hair Care Manufacturer Faces Class Claims Alleging Its Hair Renewal Products Cause Hair Loss

Elizabeth DiNardo, Esq. | Associate Counsel


On February 20, 2018, self-described “Modern Nature” hair care manufacturer Monat was hit with a proposed class action suit claiming that the company’s products cause hair loss and irritation.

Named plaintiffs Trisha Whitmire and Emily Yanes de Flores filed the suit in Florida federal court. Plaintiffs claim that despite being aggressively promoted as naturally based and safe for all skin and hair types and being clinically proven to cause hair regrowth, the products in reality caused skin irritation and hair loss. The litigation further alleges that many Monat hair product users have experienced continued hair loss weeks, and even months, after stopping use of the products.

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In the complaint. plaintiffs claim that the defendant surreptitiously deletes all negative reviews of Monat hair products from its’ Facebook pages and provides no warnings to consumers of the possible risks associated with the use of the products; to the contrary, defendant boldly reiterates how safe Monat hair products are. The suit accuses defendant of breach of warranty claims, violations of the Florida Deceptive and Unfair Trade Practices Act, breach of contract, failure to warn, failure to test, strict products liability, and unjust enrichment. The class is likely to include all consumers who purchased Monat hair care products from January 1, 2014 to present.

The case is: Trisha Whitmire et al. v. Monat Global Corp., Case No.: 1:18-cv-20636, in the U.S. District Court for the Southern District of Florida.

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