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Sprint Hit With Class Action Over Deceptive Promotional Practices

Elizabeth DiNardo, Esq. | Associate Counsel

On February 13, 2017, a dissatisfied customer filed a proposed class-action lawsuit against telecommunications giant, Sprint Communications, Inc., in California federal court alleging that the company intentionally deceived customers into signing up with Sprint using it’s alluring “cut your bill in half” promotion.

In the complaint, named plaintiff Sylvia Nixon claims that in May 2016 she decided to switch her family’s cellphone plan from their current provider to Sprint based on the company’s promotional promise to cut customers current cell phone bill in half. A closer look at the fine print of Sprint’s promotional offerings reveals that the company will provide customers with Visa gift cards of up to $350 per line to cover any termination costs the customer might incur when leaving their current provider. Despite the company’s assurance that they will help cover termination costs and cut customers bills in half, Nixon claims that her Sprint bill was not even close to half her former bill and that the company did not send her all three of the $350 Visa gift cards she claims she is owed. Nixon says that she was forced to personally pay the majority of her $1,500 terminal fee from her former cell carrier. While Nixon makes it clear in the complaint that she did not receive all three of the promised Visa gift cards, it is still unclear how many cards she did in fact receive.

Plaintiff argues that Sprint misrepresented the deal it was offering to customers and intentionally deceived customers into leaving their current carriers. The class seeks to cover all Sprint customers who signed up with the company based on the reassurances of the “cut your bill in half” promotion. Nixon is seeking an injunction against Sprint’s current promotional practices as well as an unspecified amount of actual damages, attorney’s fees and punitive damages.

The case is: Nixon v. Sprint Communications Inc. Case No.: 2:17-cv-01149, in the U.S. District Court for the District of Central California.


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