The Litigation Counsellor®
Hand Sanitizer Spurs Class Claims Over Promise to Kill 99.9% of Germs
On July 7, 2020, class claims were filed in federal court in the Southern District of California against hand sanitizer manufacturer, Vi-Jon Inc., alleging that the defendant actively misled consumers by advertising its products as capable of killing 99.9% of germs.
Class Claims Filed Against Whole Foods Over Vanilla Coconut Milk Flavoring
On July 11, 2020, class claims were filed against upscale grocery giant, Whole Foods Market Group, in federal court in the Southern District of New York, alleging that the grocery chain intentionally misled customers as to the true ingredients of its Unsweetened Organic Vanilla Coconut Milk beverage.
3M Files Trademark Violation Claims Against Amazon Retailers Selling Fake N-95 Masks
On June 8, 2020, 3M Company (“3M”) filed trademark counterfeiting claims against Amazon sellers KM Brothers Inc., KMJ Trading Inc., Supreme Sunshine, Inc. and Mao Yu in federal court in the Central District of California Western Division. The suit alleges that the defendants took advantage of the COVID-19 global pandemic and consumers’ need for personal protection equipment (“PPE”) by selling counterfeit 3M branded N-95 masks.
CBD Maker Faces Class Claims for Overstating Active Ingredient
On May 29, 2020, CBD company Just Brands USA Inc., known more commonly as JustCBD, was served with putative class claims in federal court in the Central District of California by a group of dissatisfied customers who allege that the company has been selling CBD products that contain less of the active ingredient than stated on its packaging.
Class Claims Filed Over Protein Bar Containing Misleading Nutritional Information
On January 2, 2020, chocolate manufacturer Hershey Co. and its newly acquired subsidiary, One Brands, were served with putative class claims in federal court in the Southern District of California, alleging that the defendants’ had engaged in deceptive marketing, advertising and labeling of its ONE protein bars.
Mars Faces Class Action over M&M Ice Cream Bars
On November 23, 2019, Mars Inc., makers of the popular M&M brand ice cream products, is facing class claims in federal court in the Southern District of New York over allegations that it mislabels the flavoring of its ice cream treats and is in essence committing “food fraud.”
Ford Faces Class Claims over Inaccurate Emissions Ratings
On July 22, 2019, American automotive giant Ford Motors Co. was hit with a staggering $1.2 billion putative class action lawsuit in Michigan federal court alleging that Ford manipulated its coastdown testing and used inaccurate drag and resistant figures to boost the vehicles’ EPA mileage ratings, making the vehicles more appealing to potential buyers.
$2.5 Million Settlement Granted Preliminary Approval in Seagram’s Ginger Ale Class Action
On June 13, 2019, California federal court Judge Edward J. Davila granted preliminary approval for a $2.5 million settlement between The Coca-Cola Co. (“Coca-Cola”) and a proposed class of consumers who accused Coca-Cola of misleading consumers as to the true ingredients of its popular Seagram’s Ginger Ale products.
L’Oreal Keratin Shampoo Spurs Class Claims
On May 14, 2019, cosmetics giant L’Oreal USA Inc. (“L’Oreal”) was served with class claims in federal court in the Southern District of New York by consumers who allege that the company intentionally mislead consumers as to the true ingredients in L’Oreal Ever Sleek Keratin Caring products.
Rival Beer Companies Face Off Over Super Bowl Ad
On March 21, 2019, American beer giant Miller Coors LLC, filed suit against rival brewing company Anheuser-Busch in federal court in the Western District of Wisconsin alleging that Anheuser-Busch premiered a false and intentionally misleading advertising campaign during the 2019 Super Bowl. Plaintiff claims that the ad deceived consumers into believing they were consuming corn syrup and high fructose corn syrup (“HFCS”) when drinking Miller Lite and Coors Light beers.
$2.3 Million Settlement Awaiting Approval in Shampoo Class Action
On October 19, 2018, a proposed class of consumers who purchased Sexy Hair Concepts shampoos from Ulta Beauty stores asked Massachusetts Judge F. Dennis Saylor to grant approval for a $2.3 million settlement.
Starbucks Sued Over Mislabeled White Chocolate Energy Drink
On October 8, 2018, coffee giant Starbucks was served with a proposed class action suit in Manhattan federal court alleging that the company deliberately misled customers as to the true nature of the ingredients in its Starbucks White Chocolate Doubleshot Energy Drinks.
Class Claims Filed Against Ikea over Misleading Coupon
On September 13, 2018, a disgruntled customer of the Swedish furniture company, Ikea, filed a proposed class suit against the company in federal court in the Eastern District of Pennsylvania. The complaint alleges that Ikea intentionally misled customers as to the company’s return policy when the transaction included the use of an Ikea coupon.
Baby Formula Giant Fails in Bid to Dismiss Class Claims of Fraudulent Marketing
On August 14, 2018, Illinois federal court Judge John J. Tharp denied a bid by well-known baby food manufacturer, Gerber Products Company, to dismiss class claims that allege the company fraudulently marketed its Good Start Gentle (“GSG”) infant formula as able to actively reduce the risk of developing allergies to cow’s milk and decrease incidences of atopic dermatitis (also known as eczema).
$5.25 Million Settlement Reached in Dr. Oz-Promoted “Miracle” Diet Supplement
On June 15, 2018, well-known television personality Dr. Mehmet Oz, along with the producers of his hit television show, ZoCo Productions LLC and Harpo Productions Inc., agreed to a $5.25 million settlement to end class claims alleging that Dr. Oz made misrepresentations regarding the quality, effectiveness and sponsorship of weight-loss supplements featured on The Doctor Oz Show.
